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USER JOURNEY

To begin, I created a mind-map of the Netflix user journey. Because I’m analyzing the user-experience based on my personal preferences and bias, I mapped out my typical user journey through Netflix. I included main functions while travelling through the website, as well as other possible paths that any user could take.

My user journey through Netflix begins with the inclination to open the web page. There are several motivators in my decision to go on Netflix, and boredom being one of the most common. Also listed are instances when I’m looking for something casual to do with friends, looking for a specific movie or tv show, or in the mood to laugh or cry. 

 

The next step includes my action of opening the web page. I log in, and it takes me to the third step. Also included as an option in this step is to sign up for an account. 

 

After logging in, I am taken to the home page. From there, I am greeted with several categories of movies and tv shows that are catered to me. These categories include options to continue watching a movie or tv show from where I left off the last time I was logged on, Movies and tv-shows trending on Netflix, suggestions based on things I have previously watched, and so on. 

 

The browse menu is on the top bar of the home page, and it is shown to me if I hover my mouse over the word. This presents all of my options to me. “Home”, “My List”, “New”, and “Ways to Watch”, are options that are bolded and segregated to the left of the menu. To the right is a list of all the genres that Netflix contains. 

 

The search box is also on the top bar of the home page. When it is clicked, the web page lets me know that I can search or “Titles, People, Genres.” If I search for a title that Netflix doesn’t have, I am shown titles that are similar or related to it. 

 

When making a decision in what I want to watch, I can hover over the thumbnails of movies or tv shows listed. This shows the title’s rating, duration, and the amount of “stars” out of five that it has received from other people who have watched it. Theres an expand button on the bottom of the enlarged thumbnail, and clicking it offers a more detailed description and reviews of the movie or tv-show. 

 

After deciding on a title, I can click on the thumbnail and it will begin to play. The web page space is utilized entirely to show the picture. When the cursor is moved, controls appear that allow me to pause and control the volume and subtitles, as well as return to the browsing page. When the movie or tv-show is paused for a few seconds, the web page shows a simple overview. When the cursor hovers over the time bar at the bottom, a thumbnail of the frame pops up with a time signature. 

 

After the video is finished, Netflix shows me options for what I can watch afterwards. I am also given the option to rate the film or show that I just watched, or return to the browsing page. 

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